Hi, I’m Jenna.
I am a seasoned web professional with 15 years digital agency and in-house experience. My expertise lies primarily in creating and implementing designs for large-scale CMS and e-commerce websites with complex product catalogs and content features.
I specialize in mobile-first responsive design and front-end development, design systems, and pattern libraries. I am an empathetic and strategic designer who puts the needs of the end user first, while devising solutions that are practical and beneficial to business stakeholders and content authors.
As a dedicated manager and design team leader, I am a strong proponent of mentorship and guided professional development. I am passionate about continuously learning and building upon one’s skills, and enjoy teaching others.
I constantly strive to improve project outcomes, and seek out opportunities to optimize and standardize workflow processes, communication, and cross-disciplinary collaboration.
Experience
2022 - present
Senior Director, Digital Experience, Visual Design — Reingold
Oversee and mentor a team of UI designers and design managers.
Lead the end-to-end experience and output of digital engagements for various clients in the federal government, association, non-profit, B2B manufacturing, pharmaceutical and professional services industry sectors.
Participate in new business initiatives including responding to RFPs via past work demonstrations, spec work creative pitches, and preparing scope of work (SOW) and level of effort (LOE) documents.
Active participant in company-wide DE&I committee, including co-organizing events and communications throughout Women’s History Month and currently spearheading a new initiative promoting small-group professional development and mentorship opportunities for women.
Serve as subject matter expert for responsive web design, design systems, and mobile-first front-end development of responsive websites.
Regularly pitch and present to clients, asking pertinent questions that get to the heart of “why”, providing thoughtful solutions that answer the “what”, and adeptly identifying resources and procedures, leading teams through the “how”.
Participate in the full delivery process from research and testing, to UX/UI design, prototyping, front-end development and back-end implementation.
2019 - 2022
Director, Visual Design — Reingold
Oversee design process, output, and deliverables for digital engagements primarily in government, non-profit, manufacturing and consumer goods sectors
Communicate design vision + strategy to internal and external stakeholders and ensure fidelity of design throughout project life cycle.
Contribute to team and firm-building initiatives and conduct internal training seminars
Supervise and mentor other members of the digital experience team
Provide a bridge between design and front-end development, assisting in development tasks as needed and contributing to design hand-off process.
Architect flexible design systems and build component / pattern libraries.
2016 - 2019 Lead Designer, Shift7 Digital (formerly known as Siteworx LLC), Raleigh, NC
2014 - 2016 Senior Designer, Siteworx LLC, Raleigh, NC
2012 - 2014 Designer, Siteworx LLC, Raleigh, NC
2011 - 2012 Web Designer & Front-end Developer, Local Government Federal Credit Union (LGFCU), Raleigh, NC
2008 - 2011 Interactive Designer, Swanson Russell, Lincoln, NE
2006 - 2008 Assistant Digital Resources Editor, University of Nebraska-Lincoln Libraries, Lincoln, NE
Skills
Visual Design • Art Direction • UX Strategy & Design • Design team management • Agile Methodology • Responsive Design • Interaction Design & Prototyping • Front-end Development (HTML, CSS/SASS) • Pattern Libraries / Design Systems • Designing for CMS system integration: Adobe AEM, Optimizely (EpiServer), WordPress, Drupal, Webflow, Sitecore
Tools
Sketch • Figma • Miro • Photoshop • Illustrator • Principle • Sublime • InVision • Atom • SourceTree • Stash • Visual Studio • GitHub • Axure • pencil & paper
Key Engagements
USDA: Animal & Plant Health Inspection Service (APHIS) – Lead Designer (WIP)
2020 Census Website, US Census Bureau – Lead Designer; Front-end development
Northern Virginia Black Chamber of Commerce – Lead Designer & Front-end Developer
USG Website – Lead Designer
Bain & Company Website – Lead Front-end Developer
American Red Cross: Blood Drive Portal – Front-end development
Marriott Event Menus Digital Tool – Art Direction
Armstrong Flooring: Residential Website – Lead Designer; Front-end development
Armstrong Flooring: Commercial Website – Lead Designer; Front-end development
Armstrong Ceilings: Commercial Website – Lead Designer; Front-end development
ACN: Flash Wireless Website – Lead UX & Visual Design
Food Well Alliance – Lead Designer & Developer
OpenText – Lead Designer; Front-end development
Fisher Scientific – Lead Designer; Front-end development
McGladrey – Design, Front-end Development
Time Warner Cable: Social Forum – Design, Development
Additional Clients
St. Jude Global • Center for Cybersecurity Policy & Law • U.S. Department of Health & Human Services • U.S. Department of Veterans Affairs • Avanir Pharmaceuticals • Construction Specialties • National Kidney Foundation • Columbus McKinnon • Virginia Department of Rail and Public Transportation • Jesse Family Foundation • Vivo Health Pharmacy • Stock Building Supply • Blue Cross Blue Shield of North Carolina • Blue Cross Blue Shield of Nebraska • North Carolina Firefighters Fund • USC Hospitals • Cushman • EZ-GO • Leupold • MinnKota • Turface
Select Awards
2020 Shorthand Awards, non-profit category “2020 Census Retrospective”, Finalist
2019 eHealthcare Leadership Awards, Best Site Design, Gold
2017 Horizon Interactive Media Awards, Gold
2016 W3 Award, Gold: User Experience
2016 W3 Award, Silver: Non-profit
2016 Interactive Media Awards, Best-in-Class: E-Commerce
2016 Interactive Media Awards, Best-in-Class: Telecommunications
2013 Interactive Media Awards, Best-in-Class