I'm an interactive designer from Omaha, Nebraska. Here, in my attempt to describe myself as a creative professional, I'm going to avoid using clichés like "rock star," "ninja," or "guru." The truth is, I'm more like a penguin. On an iceberg. You know, the kind where only 1/10th of it is above the water. That's because I thrive in challenging environments where there's always more to learn. I'm ambitious, outgoing and competitive — qualities demonstrated not only in my unwillingness to settle for "good enough" and my meticulous attention to detail, but also when I'm leading my co-rec slow-pitch c-division softball team to runners-up glory. Want to know more? First things first, check out my work. If you like what you see, let's get in touch. .
NCFF is a non-profit dedicated to providing local firefighters with the latest in training and equipment. I designed and developed this fully responsive site using "mobile first" techniques - providing users an optimal experience no matter what device they are using.
The site was awarded a Silver ADDY at the 2011 Nebraska ADDY Awards, and first place for web design in the TOCA industry awards.
Profile Products LLC, Turface Athletics Website
Turface needed a flexible website that would serve not only as a means to buy their products, but also as a library of educational resources for athletic field groundskeepers at every level — from Little League to MLB. Though still a production artist at the time, I served as the lead designer on the project and created it to be developed for and managed by Drupal.
The Fertilizer Institute, 4R Nutrient Stewardship Website
4R Nutrient Stewardship is a movement that calls for responsible use of fertilizer. The bulk of 4R initiatives will live on this new website and will serve as a resource bank for both large and small farming operations across the United States. I designed the site to be highly flexible and adaptable to allow for frequent content updates to be made by the client via Drupal CMS. This complex, content-heavy site was a great exercise in SEO, UX design, and information architecture. I loved not only being in charge of its aesthetic design, but involved in the strategy behind the scenes as well. (See following slide.)
The Fertilizer Institute - Wireframing Stage
When planning the 4R Nutrient Stewardship website, it was important not to dive into design right away. Because of its complexity, it was important to me to first find a way to organize content and then create a design that wouldn't overwhelm the user. We provided solutions that would transition easily as content shifted, without requiring a total restructuring of the site.
Scotts Horticulture, Scotts Professional Website
The client has several brands under its umbrella. However, until this project, they lived somewhat autonomously, spread over several microsites. This was bad not only from a user-experience perspective, but also in terms of SEO. I took the existing look and feel of their corporate site, merged the content from the others, redesigned and expanded upon a new series of layouts, and voilà! The site was developed for integration with Drupal CMS and launched in April, 2011.
(Unfortunately, the site is no longer live due to the client being acquired by another company.)
Intervet Scherring-Plough Animal Health, EyeD Website
EyeD is a new method of horse identification developed by Intervet Scherring-Plough Animal Health. I was lead designer on this project, and I loved the idea of combining gritty and organic, with sleek and technical – to visually reflect the nature and use of this product.
Necky Kayaks, New Business Pitch Concept
As part of a new business pitch, I worked on designing materials for the interactive component of a proposed campaign for Necky Kayaks. The idea (in short) was to have Necky dealers across the country sponser local artists to create custom kayak designs. I came up with the "Kayart" moniker as well as designs for an interactive gallery and design-your-own kayart portal.
Pure Fishing — Berkley University Facebook application
As prospective client, Berkley asked to see ideas about how we would incorporate social media into their marketing campaigns. I created this layout for just one of our ideas, a Facebook application called Berkley University. (We won the business.)
Bad Boy Buggies 'Work Series' digital campaign
The client launched a new line of vehicles called the Work Series. I performed the role of both designer and art director for the interactive portion of the campaign, which included this email and a series of digital ads. The email was designed in such a way that would lend itself to best practices for development, while maintaining the campaign branding elements across different media.
Johnson Outdoors, MinnKota Motors iPilot Rich Media Digital Ads
I created a series of rich media flash ads for Minn Kota's launch of a new product: iPilot. Using PointRoll's AS2 API, the ads expand upon roll-over and allow the user to learn about the iPilot by watching short animated videos, all within the ad's interface. These were awarded an AMA PRISM.
Purina equine division, Rich Media Digital Ads
I created a series of rich media ads for Purina about their horse feed products. These were developed utilizing PointRoll's AS3 Flash API, and upon click, expand to reveal an interface where users can watch three videos.
Humminbird "VanDam Your Boat" Digital Ad Campaign
I created a series of flash digital ads as part of a promotional give-away campaign for Humminbird. The ads ran on multiple fishing enthusiast websites including ESPN Bassmaster (pictured).
Just in case #jennagengler is not a trending topic on twitter anymore, here's what a few people have to say about me:
"As the CEO of an advertising company, I firmly believe the most critical thing is not your portfolio of clients, but the portfolio of talent. We need talent that is strategic, as well as creative; team players who also own their independence, and experience in their job coupled with an on-going desire to stay current in the digital world. Jenna is all of these and more. My highest recommendation of any employee is that if Jenna returned to Nebraska, we would hire her back without question!"
— Dave Hansen, Partner / Chief Executive Officer, Swanson Russell
"In her time here at Swanson Russell, I have watched Jenna grow tremendously as both a graphic designer, an interactive specialist and as a communications professional. She's smart. Hardworking. Willing to ask questions. Creative. And, a strong collaborator. She also appreciates the finer points of Bruce Springsteen which further raises her stock in my book. Seriously, you won't go wrong putting Jenna on the job. She's a keeper on all counts."
— Brian Boesche, Partner / Chief Creative Officer, Swanson Russell
"Jenna is both a talented visual designer and great strategic thinker, making her a valuable asset to any project she works on. Her work looks great, but most importantly, it works well. Jenna always pushes to understand the users she's designing for and works to create an end product that will satisfy the needs of those users. Jenna is also an excellent collaborator. During her time at Swanson Russell she developed excellent working relationships with both the Strategy and Development teams. I'm sad to see her go, but excited to see where her career will take her. I know Jenna will be an excellent addition to any interactive marketing team."
— Courtney Rodgers, Interactive Strategist, Swanson Russell
"Jenna dives deep into client’s products and background to have a thourough understanding of who they are and what they are about. This sets her apart from other interactive designers because she isn't just designing a pretty page, she understands which pieces of information are the most relevant. I have loved working with Jenna. She has always put in over 100% effort and she collaborates well with the entire team — both inside and outside the interactive department.
— Jen Landis, Interactive Art Director, Swanson Russell
"Jenna is always very passionate about design and anything interactive. It is hard to find someone this meticulous and dedicated, starting from the big idea all the way to the smallest details. She is super smart and a quick learner and is not afraid to jump into new technologies. Also, very fun to work with and always a great force in our interactive team. Another thing about Jenna that is quite unique is her passion for many other things outside of the world of interactive design, which, in my opinion, just adds to her abilities. In short, Jenna is awesome.
— Zeljka Hassler, Senior Interactive Designer, Swanson Russell
"I have known Jenna for more than 26 years. She is an exceptionally talented, creative, hard-working individual known for her diverse interests, keen perception, intelligence, and overall good nature. Her father and I are so proud."
— Debbie Polles, Mom
If you would like get in touch with any of my references, please indicate so using the form below. I will provide you with their contact info right away! (Excluding mom.)